The news report on IDEO research group really opened my eyes to the design world to see how it really functions. The laid back style of creating ideas seems to let creativity take the wheel and not get caught up in other silly matters that flood the corporate world. Starting with the functions of the product, the group assessed everything that it was used for. Then they assessed everything that they disliked about the product, making sure not to leave any idea out. No matter how crazy, these ideas help push forward. The part I especially enjoyed was their voting with sticky notes method. This allowed them to move forward with only the strongest ideas. And in the end they did just that, creating a shopping cart that fixed every problem a store, or a person would face. That my friends, is "good design".
To watch the production in action
CLICK HERE
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