What about this product do you like/dislike?

BiC Lighter

The Classic BiC lighter has been around for years and never seem to change. While the colors and cheesy designs continue to come out, the design and overall functions has stayed stagnant. I set out to find out what consumers of this product really don't like about it.

The smoker- "I can never seem to light things outside. Also, the actually thing that makes it light is painful to my finger and tends to burn me."

Non smoker- "I use these things for every day house hold things. Such as lighting candles, my fireplace, and even my stove when its being suborn. I end up buying several because i always loose it."

Random- "I don't like the way it functions, very hurtful to my finger."